Selling the American People: Advertising, Optimization, and the Origins of Adtech

'Selling the American People: Advertising, Optimization, and the Origins of Adtech' delves into the evolution of advertising and the birth of adtech, exploring how these forces have shaped consumer behaviour. This non-fiction work, featuring insights from leading industry experts, examines the intersection of technology and marketing, tracing the journey from traditional advertising to today's data-driven strategies. Themes of innovation, consumer influence, and ethical considerations are woven throughout, providing a comprehensive look at the mechanisms behind modern advertising. A must-read for those interested in the history and future of marketing and technology.